”I have always loved jeans. Everything from the character of the fabric to how it can be shaped and adapted according to style and taste. Denim is timeless, easy to wear and practical. With my brand I want to give children and women what I love – personal clothing that are made to feel comfortable in. It’s simple, I dig denim.”– Hanna Clavegård
I dig denim is a Gothenburg based denim brand for kids between 2-15 years founded in 2009 by designer Hanna Clavegård. In autumn 2012 a women line was added – I dig denim women. As of today, I dig denim is represented in 15 countries worldwide, selling in 80 carefully selected stores, among others at NK department store in Sweden and Illum in Denmark.Our belief is that what you wear reflects your personality and we think it’s important that you feel comfortable in your clothes. Therefore, we have carefully considered every detail and our collections for kids and women are characterised by good quality, perfect fit, and unique washes.
The inspiration comes from the wild elements of the Swedish west coast – the sea, rocks and open skies – which are ever present and reflected in the color schemes and fadings of the fabric. The collections are based on denim and completed with pieces in soft fabrics and shapes. Each I dig denim piece is characterised by a strong sense of style, with a clearly relaxed and carefree expression.I dig denim stands for a natural yet cool look.